Beer Pong Makes The New York Times

The article includes several notable quotations. Here's a sample:

'This past summer, Anheuser-Busch unveiled a game it calls Bud Pong. The company, which makes Budweiser, is promoting Bud Pong tournaments and providing Bud Pong tables, balls and glasses to distributors in 47 markets, including college towns like Oswego, N.Y., and Clemson, S.C.

Bud Pong may soon expand into more markets, said Francine Katz, a spokeswoman for Anheuser-Busch Companies Inc.

"It's catching on like wildfire," Ms. Katz said. "We created it as an icebreaker for young adults to meet each other."'

[Not to sell beer??]

'Beer companies like Anheuser-Busch have made promoting "responsible drinking" a matter of corporate philosophy, partly as an answer to criticism that they market to youth.

But Ms. Katz said Bud Pong was not intended for underage drinkers because promotions were held in bars, not on campuses. And it does not promote binge drinking, she said, because official rules call for water to be used, not beer. The hope is that those on the sidelines enjoy a Bud.'

[Water! Ha!]

...
'Mr. Field, who was wearing a T-shirt that read collegedrunkfest.com (which lists rules for more than 200 drinking games), warned a struggling teammate, "Don't be the weak link!"'
_____

The article also cites some less amusing information:

'Thomas J. Johnson, a psychologist at Indiana State University, has published seven articles on student alcohol use in peer-reviewed journals since 1998 and has studied thousands of students who play drinking games. He found that 44 percent of men who played said that they did so to sexually manipulate other players. Twenty percent said they had done things after playing a drinking game that could be defined as sexual assault.'